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Petro Solt's Articles in Search Engine Marketing

  • Search Engine Optimisation With Long Tail Keywords
    Everybody and their auntie is using short keywords of 1 or two words in search engine optimisation (SEO) campaigns nowadays. This is because the concise search terms are highly in demand, in other words, they're popular with web searchers. A word such as 'insurance' for instance, is an extremely high-demand keyword. This is because a) everybody requires insurance at some point or another and will in all probability search for advice on it and b) because it's the first and most exact term a person will think of when they are looking for insurance on the internet. Everybody knows these kinds of words and they are fundamental and self-explanatory which clarifies why they're so frequently used. They are also the words that tend to get a website onto the first page of the browser's search engine results.

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