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Michael Walker's Articles in Technologies

  • What Kind Of Print To Offer Via Web-to-Print And Who To Offer It To
    This article discusses the type of print work that is best suited to web-to-print online selling and which customers to promote the service to. In addition to explaining the technical needs and internal championing issues that print e-commerce requires, it is critical that printers define clearly the business model that the online sales portal is intended to support and that they market the new service appropriately.

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