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Michael Walker's Articles in Internet

  • Why Aren't More Printers Using Web-to-Print?
    Web-to-print (W2P) has been heavily promoted for several years but uptake is still lower than might be expected, especially in the wide-format sector. Many potential print e-commerce users in commercial digital and large-format print feel that it is either not relevant to their business or is too difficult and expensive to implement. Why do they think that, and are they right?

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