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Margaret White's Articles in Branding

  • What You Must Know About Brand Management
    What exactly is it Brand Management Associates do when it comes to creating a successful brand management or brand marketing strategy? The answer is that creative brand management is the application of marketing strategies to a specific product or branding campaign. In other words in basic words, this is the activation of imagination into a product or service image or merchandise brand. It is important for almost any company since it seeks to boost the product's perceived importance on the buyer and for that reason boosts the strength of the brand's franchise and equity.

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