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Gen Wright's Articles in Customer Service

  • Do You Benchmark Your Customer Service? You Should. Here's Why.
    Compare Your Performance

    Benchmarking is an opportunity to measure how your performance compares to that of your peers and competitors. It's also a way to see whether your organization is reaching its goals and how its current performance compares to past performance. It's a really great way to see just how well you're doing and who has the competitive edge. From there, you can create a plan that will help you keep your leading edge on the competition, or if you're lagging, help see what you can do to push ahead.
  • The Art Of Extraordinary Customer Service
    This article considers the substance behind exceptional service with 5 tips to help you get clear on how to over-promise and over-deliver.
  • Expert Advise On Understanding The Mind Of The Customer
    How would you like being coached on Product positioning in the competitive global market by none other than Jack Trout consultant to AT & T, Burger King, IBM to name a few. Arguably the best marketing strategist on Global product positioning.

    How valuable is understanding what's in the mind of the customer when you are promoting a high end product. Who else knows it better than....

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