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Gen Wright's Articles in Copywriting

  • Beyond Grammar- Easily Avoided Copywriting Mistakes
    No system is perfect. There are always flaws and breakdowns that will occur, for any number of reasons. This holds true in the world of online marketing and especially in the realm of the most common web practice, copywriting. This article addresses broader errors of philosophy or doctrine that can cripple an otherwise technically strong piece of copywriting.
  • Your Guide to Choosing, Briefing and Retaining a Freelance Marketing Copywriter
    For many businesses, outsourcing - of non core skills such as copywriting - makes sound commercial sense, enabling you to extend your talent pool without increasing your payroll. There is, however, a downside...
  • Top 5 SEO Copywriting Mistakes That Will Cost You Money
    Just as there are different ways of writing for novels, for advertising and for films, there is a way to write for the Internet. To find content on the web we use search engines. To make sure the search engines find our content, we can optimize it. Search Engine Optimization (SEO) copywriting is writing content that the reader wants to read and will be easily found and rank well with search engines.

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