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Dori Soukup's Articles in Marketing

  • Build Your Spa List & Grow Your Business
    The best way to build relationships is by providing valuable communication, benefits, value, respect, and trust.
  • Six Essential Steps to Attract and Retain Male Clients
    Although the spa industry is evolving and men are visiting spas, they still only represent a little over 20% of spa visitors. It's a pity that we are only capturing a small segment of this target market.This article provides six simple steps for spas to attract and retain clients, provided by InSPAration Management founder and CEO, Dori Soukup.

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