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Carolyne Barry's Articles in Multimedia

  • Who Books Commercials And Why
    Once you have done your commercial callback - that is when the director, agency executives, producer and possibly someone representing the ad client start the process of selecting who will book the job - whether they are in the room or via a video feed. I am sure you have wondered how the final selection is made: what is considered, the politics, who has the decision-making power that deterimes who books the commercial job.

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