Mar 21

As an article directory editor, I have the task of viewing and either accepting or rejecting submitted articles.Throughout the years, I have reviewed hundreds of thousands of articles. I therefore can actually state with some level of credulity, that I am a bit of an expert when it comes to article marketing. I know what article marketers are trying to achieve and how they are trying to get their message across. In this article, I will focus on an issue that dumbfounds me; the outsourcing of article marketing by businesses to third world article writing services.

I can try and explain how pathetic most of these poorly written articles are, but instead, I put together a few snippets from recently deleted articles. Try and read the following three snippets with a straight face. How many grammar errors can you find? Do you understand what the author(I use the term lightly) was trying to say? Do you think English is this persons first language?

1) “By Picking a top quality business you will enjoy reliable and in addition inexpensive equipment refurbish expert services that may essentially enable you to lower your appliances outgoings and therefore allowing you to avoid wasting money.”

2) “Samsung strongly believes that S3 Mini will take pleasure in nearly the very same acceptance as it has obtained with Samsung Galaxy S3. Even though there has been a exceptional improve in the need of smartphones possessing huge screens, there is a big area of people who prefer to have scaled-down phones.”

3) “Throughout the year of 1988 it did start to sell fashionable clothing. And now, this brand is actually, the single most famous brands on the earth. This brand continues to be offering amazingly and interestingly designed products for males, women and children and has become abercrombie and fitch fascinating the criminals to a very high level.” I recently deleted a block of 10,000 authors. It had come to my attention that these authors were all from one article marketing source. This article marketing company was flooding my site with numerous authors who would then submit countless articles of dubious quality. These articles would promote businesses and/or products that were based in the United States, The U.K. or Canada. The majority of these articles are being written by individuals from India, Bangladesh, Pakistan, Indonesia, China and the Philippines.

Google is constantly trying to upgrade their search results. Google wants better content in their search query results. If you were an individual in charge of your company’s online reputation and marketing efforts, would you hang your hat on poor quality articles? Would you still cling to the old train of thought that quantity trumps quality. Would you outsource your marketing efforts to authors who probably just completed an English as a second language course? Apparently, many of you do just that.

If something is worth doing, it is worth doing well. Outsourcing article marketing comes down to cost, ignorance and laziness. Most websites are run by people that either don’t know what they are doing and/or don’t spend the time to do the things that should be done to be successful. I take great pride in the fact that I try very hard to weed out poorly written articles from being published on my article directory. Unfortunately, some of these slip through my reviews and I have to rely on visitors to report the articles . �

Article spam is a curse and needs to be eliminated. If other article directory owners would take the time needed to stop these articles from being published, it would go a long way to establishing a better experience for everyone.

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