May 06

Due to overwhelming pressure from daily requests for link removals due to Google algorithm penalties, I have hard coded our script to apply the nofollow tag to outgoing links on our article pages. A big thank you goes out to Mike at Articlecell.com for his help.

Spam is a continuous problem and we try very hard to weed out articles submitted by less than creditable authors. However, some of these spammy articles do sift through despite our efforts to eradicate them. I apologize for any lame articles that fester on my database. I have a link to report these mistakes in judgment on every article sidebar and look forward to receiving a report on suspect articles from any visitor.

I have tried our best to not use the nofollow attribute, but Google, in its ongoing efforts to try and eliminate shady link aggregating spam and� meaningless articles has cast a broad net over many article directories and media gathering sites. Even well managed, human edited sites such as ours have been targeted(somewhat unjustly) and penalized where it hurts the most…our traffic. Unfortunately, the good well meaning hard working author has been penalized due to the lazy, misguided, greedy link sucking spammers and their money-grabbing, fake seo accomplices.

Is Google winning the battle? I’m not so sure. I can easily find �several article directories that will accept any piece of trash article regardless of whether or not it makes any sense and Google lavishes them with massive traffic and recognition. Am I bitter? Gee….how can you tell? I guess hard work doesn’t apply to article syndication. If the quality of these less than stellar article directories is awarded by Google, then it is my opinion that they are failing in providing the best experience for viewers using their search engine to find credible, informative articles. The user experience for Google visitors is suffering.

I don’t envy Google’s position. As the leader in search engine technology(for now), Google continually tries to update its algorithm to create a better user experience for its visitors. With billions of websites and trillions of bits of information, they obviously have a few issues with some of the less than stellar sites getting undeserved recognition.�

Google had taken to telling site owners to ask article directory owners, like myself, to clean up their mess…and penalized them if they didn’t do it quickly. The site owners, who either were submitting� their own spammy articles, or using someone else to do the spamming for them, somehow felt that it was our responsibility to clean up their mess….for free. Wow…Isn’t ignorance bliss? Well…enough is enough.�

Since our site now is using the nofollow attribute for outgoing links to our articles, there is no further reason for Google to penalize any so-called, suspected, un-natural link activity. To all other good, creditable authors, keep submitting good quality articles and your reward will be guaranteed.

 

Jan 05

alexa barI give up trying to come to grips with the fact that there are actually people out there that give any kind of relevancy to Alexa pagerank. It is my understanding that it represents a ‘measuring stick’ as to the popularity of any particular website. Unfortunately, it is based on the hit and miss visits from people that happen to have the Alexa toolbar installed on their browser (not all browsers are compatible with Alexa toolbar).

I know for a fact that it does not fairly represent traffic flowing into a website. I happen to use Seoquake’s Firefox plugin to monitor statistics for various websites of interest to me and am baffled by the sheer stupidity of some of the numbers I see. I know for an absolute fact that another article directory(no names needed) has 25% of the traffic the abcarticledirectory has and has a superior Alexa pagerank….go figure that one out.

This was not the first time I made a comment about Alexa’s page ranking system but it will be my last. I am done with it for good. I’ll stick with Google’s pr even if it is not the best. It at least gives some idea of a site’s popularity based on some actual measurable statistics….not on whether or not you have a Google toobar installed on your browser.

Oct 15

 PagerankAre you trying to figure out where to submit articles? It is a common misconception that you should only submit to websites with high PageRank.

Usually the people who ask this question have either received faulty advice from their SEO guy, or they have misunderstood the purpose and meaning of PageRank.

Let’s clear this myth up and start at the beginning-what is PageRank?

PageRank (PR) is a link and web page analysis tool developed by Google. The ranking goes from 0 to 10, with 10 being the best. Google says that they use PageRank as “an indicator of an individual page’s value.” (quote from Google’s corporate website)

When Google is evaluating the value of a web page in determining where to place it in the rankings, it looks at both quantity and quality of links. So, a link from an authority site would have more weight than a link from a smaller website.

Some website owners make the mistake of thinking that if a website’s “importance” impacts the value of a link from that site, then you should therefore only seek backlinks from websites of high authority. I have even heard some website owners and misguided SEO ‘specialists’ say that backlinks from smaller websites are worthless. That is completely false.

PageRank Isn’t Everything

Notice that Google says that PageRank is “an indicator of an individual page’s value.” It is one of the  indicators that Google considers- not the only one. A website can have a lower PageRank than another site and still outrank it, and there is nothing that says that the top seated site is always the one with the highest PR.

To illustrate this, at the time I was writing this article I Googled the popular search term ‘lose weight fast’. The #1 ranking site had a PR3, the #2 site had a PR4, and the #3 site had a PR5. Continue reading »

Sep 06

stopwatchWhy Google Knows Your Page Load Time & How It Could Be Keeping Your Rankings Down by Jonathan Cook

It’s Official. Google has confirmed that your page load time – how long it takes for the browser to fully bring up your page and its graphic/multimedia contents – is considered in their ranking algorithm. Since this is the most important ranking formula in the search engine world, this requires your attention.

While it can seem to be bad news, it does have a silver lining. It means that Google is giving you direct control over an important element in moving up in their listings. If your load time is better than your competitors, you’re giving yourself an advantage you didn’t have before. So why wouldn’t you take advantage? It’s as easy as SEO gets. So how do you figure out your page load time?

It’s easy to find out. Google is making it very easy by actually telling you how they view your loading times. All you need to do is go to your Google Webmaster account. There’s a tab in there now that, when clicked on, will show you a page speed report. Now you just have to take that feedback from Google and benefit from it.

While you’re in the page speed report note down what pages Google labels as ‘Slow’. Those are the ones you need to fix. It’s that simple to figure out where the problems are on yours site. The next step in this SEO process is to take action to fix those pages.

How To Lower Your Load Time & Raise Your Google Ranking

Here are a few tips to quickly improve load time on those pages: Continue reading »

Aug 23

Google AnalyticsStatistics and data are incredibly powerful tools in any environment. As anyone giving a speech is taught, the inclusion of data and facts is a sure fire way to win over an audience and get them to believe your point of view, and as any computer game fanatic will tell you (or anyone who plays golf) they are incredibly addictive and fascinating to watch and improve. Nowhere is data more important however than in business and specifically online where businesses work based on numbers and statistics gathered from market research, advertising campaigns and other sources in order to learn the habits, likes and behaviours of their audience/customers.

This makes Google Analytics an incredibly powerful tool for anyone with a website, and one that will help the owners to greatly improve their internet marketing campaigns, their products and their understanding of how they are viewed by the general public. Google Analytics is a great web service offered for free by Google that can help you to discover many important statistics about your own websites in terms of the nature, source and amount of traffic you’re generating. This can then be used to greatly improve your site and to try and increase those numbers. This is achieved in many ways, by looking at which pages are popular, who your key demographic are, how long visitors stay on your pages and more. Where it really comes into it’s own though is in advising the direction for your keyword campaigns and SEO.

Keywords for those who are not in the know are the terms that people search into Google or other search engines in order to find a website. Those who understand SEO and web marketing then try to make their site more likely to list highly for that search term in order to bring future visitors to your site. The great thing about Google Analytics then is that it tells you both which pages are successful, and also how the visitors got to your website - including which keywords or search terms they put into their search engine in order to do so. Continue reading »

Aug 18

I’m talking about how risky a shared IP address can be. A person should be well aware of what a dedicated IP address is and if it impacts the Search engine optimization of your web page. A dedicated or static IP address is the use of the world wide web protocol that uses a 6- to 12-digit number to specially identify your website. This is how the server, routers, computers, and other electronic devices communicate with each other and know who is who. By owning a dedicated server, your website is the only one with that IP address. At the moment, there is not benefit to having a dedicated IP address over a shared IP address because all the domain names will be different. While it is true each Search engine optimization web design will be unique to each website, the purpose of each one is the same, to be configured to reach the best page ranking.

To have effective Search engine optimization, there must not be any detractors associated with your website. With a static IP address on a server, the search engine spiders can easily crawl over your website and determine its address efficiently. With shared IP address, it could take longer to affect how your page is ranked, but not always.

Knowing who is in your area in the real world and on the internet are related. For those of you that live in nice well-kept neighborhoods that are relatively safe, it is because you and your neighbors think alike when it comes to safety. Most are in the same income brackets and are a part of the legal society. Now take a home owner that is a drug dealer and he moves into your neighborhood. Crime increases along with a crackdown by the police. No matter what your Search engine optimization web design does or how effective it is, a webmaster are associated with those other websites that are on your shared server. Just like the neighbors of a drug dealer will be watched over by the police, the search engines will suspect your site of engaging in blackhat tactics if there is one on your server. If a site is targeted for banning by the search engine, and a webmaster share the same IP address, then a person may get banned just as well. a person will be guilty by association. This association is just a fact of life. If one of the sites on your shared server is of an adult theme or involved with spam, placing a request to have your site placed on a different server would be advisable. Continue reading »

Aug 10

 Google keywordsGoogle is making billions of dollars thanks to a magic word: “keywords”.

Keywords is the concept at the base of search engines, and of big part of the internet and the global online business.

Everyday millions of persons using the internet connect to a search engine in order to search any possible topic, and to get specific results they enter keywords and key phrases about.

The search engine sites are built to give lists of web sites related to these keywords, but nowadays they also include sponsored results of paying advertisers, also keywords related, and selling these advertising results is their main revenue.

You must consider that all those searches and the related keywords are recorded, and ordered in giant databases.

Google is the biggest search engine, and has the biggest of those databases, and it provides free access to all those data to its advertisers, and also to generic users.

All these dates can be accessed through different keyword tools, some extremely sophisticated, let’s see some of them.

The first one, and perhaps the most known is the Google AdWords External Keyword Tool, that you can reach following this link:

https://adwords.google.com/select/KeywordToolExternal

This tool is very useful, and powerful.
It returns a list that includes the most searched keywords starting from a single keyword, or that are associated to a specific web site.
It depends on the preferences you set on that link.

Important to consider is that you can decide also to have the results for a specific language or a specific country. Continue reading »

Aug 05

 Google UKSo they’ve finally done it. As inevitable as the sun rising each day or English World Cup disappointment, Google have aligned their UK trademark policy with the US, allowing the use of previously-protected brand names within the confines of ad copy - From September 14th, no longer will this be the prerogative of approved users or the trademark holders themselves.

The reaction in the US following the equivalent announcement in May 2009 was relatively positive, with one survey showing an emphatic 64% in favour of the change at the time of the announcement. Certainly Google themselves are feeling far more confident pushing this out now following this warm reaction across the pond, as well as the triumph against Louis Vuitton in Europe earlier this year.
With the European Court of Justice calling them on side, they may well feel vindicated in announcing these changes now, some 5 months later. It also won’t hurt their coffers, of course, hoping to address the disappointment and uncertainty expressed by investors since April.

So is this open season for brand infringement across the Google paid search landscape? Well, on paper - no.

Officially at least, Google is now allowing the following:

“Ads which use the term in a descriptive or generic way, and not in reference to the trademark owner or the goods or services corresponding to the trademark term

Ads which use the trademark in a nominative manner to refer to the trademark or its owner, specifically any of the following:

Resale of the trademarked goods or services: The advertiser’s site must sell (or clearly facilitate the sale of) the goods or services corresponding to a trademark term. The landing page of the ad must clearly demonstrate that a user is able to purchase the goods or services corresponding to a trademark from the advertiser.

Sale of components, replacement parts, or compatible products corresponding to a trademark: The advertiser’s site must sell (or clearly facilitate the sale of) the components, replacement parts, or compatible products relating to the goods or services of the trademark. The advertiser’s landing page must clearly demonstrate that a user is able to purchase the components, parts, or compatible products corresponding to the trademark term from the advertiser.

Informational sites: The primary purpose of the advertiser’s site must be to provide non-competitive and informative details about the goods or services corresponding to the trademark term. Additionally, the advertiser may not sell or facilitate the sale of the goods or services of a competitor of the trademark owner. Continue reading »

Jun 30

Google imageIf you’ve been paying attention to your website traffic, you might have noticed a significant dip in the number of visitors coming to your website by searching longtail keywords. (Longtail keywords are search terms that have more than 3 words in the phrase. “Marketing” is a keyword. “Indianapolis Small Business Marketing Consultant” is a longtail keyword.)

Google has recently announced an algorithm change that went into affect at the beginning of May. According to Google’s Matt Cutts, the change is more noticeable with longtail keywords than “regular” keywords and it is expected to be a permanent change. He also mentioned that the change has nothing to do with Caffeine.

According to Matt, the algorithm change was brought about because Google engineers wanted a better assessment of the quality of websites being presented in the SERPs; although he was adamant that it is strictly an algorithm change and does not involve any human review of individual websites.

How Does This Affect You?

First, the important thing to point out is that the new algorithm affects mostly longtail keywords. This is significant because searchers using longtail phrases are typically closer to the end of their buying cycle. That means they’re more ready to make a purchase. If you’re seeing a big loss of traffic from longtail searchers, there’s also a good chance you’re seeing a loss of sales.

On the other hand, I know several webmasters who have experienced a reduction in bounce rate with the new algorithm, since the SERPs are sending only the most relevant traffic to their sites. So, apparently, the new algorithms are presenting a better user experience, which is what Google is after in the long run. Continue reading »

Apr 29

seo resultsHaving a website online selling whatever product you have is not enough. It is just the beginning of this online marketing journey. Once you already have your site, your next goal is to get enough traffic to it so it will be profitable to you. Traffic is the lifeblood of any online business. Even if you have the best website in the in the internet world if it don’t get any traffic then it is still useless because it will not give you anything but expenses every month. Expenses for your hosting and domain but will not give any profit. To gain profit from your website you need to have enough traffic.

At the start of your career as an online marketer traffic is not an easy thing to get. It will cost you so much money and time if you will do it all on your own. Although there are a lot of ways you can drive traffic to your site but if it is not targeted still it will not give you profit. You need to convert your traffic or site visitors into customers so you will have profit. Thus you need targeted traffic. One way to get targeted traffic is search engine optimization or SEO. It is the key to getting visitors to your site for a very little cost.  In fact it is very important to your search engine marketing success. Your main goal is to be on top of search engines so you will be able to get enough traffic. Doing this all by yourself is a tough job if you are a newbie or just a busy person who don’t have enough time to get it all done by yourself.

That’s why there are a lot of SEO companies online that specializes in doing all this for you and all online marketers. They can help every webmaster on this matter. Getting an SEO company is much better than trying to figure things out by yourself. Doing everything by yourself will just burned you out and you will have the tendency to give up and just stop doing it in the end. That’s why is it advisable to just get a company for a cheaper cost to help you out on this matter. There are a lot of companies that you can choose from depending on what you want to be done on your website. There are some that you need to pay for every click that brought traffic to your site. There are also some that offers pay per service charges which are really cheaper and more advisable compared other means. This means that you will only pay for a finished job that you ask the company to do that will bring in much more traffic to your site.

Finding the right company is not that easy but I compiled the top 10 best companies to help you decide which one to deal with on your traffic needs. From here you can decide which one to choose from. My best recommendation would be the first one because it is the cheapest one you can ever get with much higher result but the choice is yours. Just check the company details and see for yourself and decide later on.

1.    Webeserve – They are one of the leading top companies in the SEO pay per service providers at this time. They offer a comprehensive solution for business owners who are struggling to build traffic on the web. They have hundreds of our skilled service providers that will do all the work for you. Webeserve offers Pay-per-service system. Meaning you will only pay for completed service and not for clicks. Advertisers can create a campaign on whatever they want to be done like article writing, blog posts, text links and many more to help your business grow. Then provide complete details, instructions and guidelines for their service providers to follow and then set the price you are willing to pay for one service. It is that easy and you will start seeing results afterwards. It as a combination of the pay-per-click advertising model and an ordinary freelance website. You pay for each “service” that gets completed instead of paying for each “click”. This is by far the most economical service you can ever get and very cheap to start with. So if you have a low budget but want quality job for your site to gain traffic this is the place to go and the best that you can ever find anywhere online. Continue reading »