Mar 21

As an article directory editor, I have the task of viewing and either accepting or rejecting submitted articles.Throughout the years, I have reviewed hundreds of thousands of articles. I therefore can actually state with some level of credulity, that I am a bit of an expert when it comes to article marketing. I know what article marketers are trying to achieve and how they are trying to get their message across. In this article, I will focus on an issue that dumbfounds me; the outsourcing of article marketing by businesses to third world article writing services.

I can try and explain how pathetic most of these poorly written articles are, but instead, I put together a few snippets from recently deleted articles. Try and read the following three snippets with a straight face. How many grammar errors can you find? Do you understand what the author(I use the term lightly) was trying to say? Do you think English is this persons first language?

1) “By Picking a top quality business you will enjoy reliable and in addition inexpensive equipment refurbish expert services that may essentially enable you to lower your appliances outgoings and therefore allowing you to avoid wasting money.”

2) “Samsung strongly believes that S3 Mini will take pleasure in nearly the very same acceptance as it has obtained with Samsung Galaxy S3. Even though there has been a exceptional improve in the need of smartphones possessing huge screens, there is a big area of people who prefer to have scaled-down phones.”

3) “Throughout the year of 1988 it did start to sell fashionable clothing. And now, this brand is actually, the single most famous brands on the earth. This brand continues to be offering amazingly and interestingly designed products for males, women and children and has become abercrombie and fitch fascinating the criminals to a very high level.” Continue reading »

Apr 26

writing scholarSome would-be writers think they can dash off an article without bothering to learn the basic rules of grammar. But just as any craftsperson spends time honing his skills to make the perfect piece of craft, so must a writer work hard to present an article that will be a pleasure to read and not shame him for its sloppy grammar and punctuation. True, some errors are typos, but doesn�t that reflect a certain laziness on the author�s part? An article should be closely examined for typos before it is sent off or uploaded.

Don�t trust your spell checker. No automated spell-checker can alert you to every error. Whose and who�s, lose and loose, quiet and quite, its and it�s are all legitimate words, so there will be no red line under them. Spell-checkers are not clever enough yet to tell which one you meant to use. And if the error is not due to a typo, it means you need to keep a dictionary on hand to check anything you are uncertain of.

Remember that when a word ends in � �s� it means there is a letter missing. �It�s� means �it is�. If you are unsure which one you should be using, try saying the sentence both ways.

For instance�

� It�s a good day today/ It is a good day today�. The latter example makes perfect sense, so it is okay to use �it�s�.

But�.

�Here is a rabbit. Its burrow is over there.�

Does, �It is burrow is over there�, make sense? No.

Of course if you said, �The rabbit�s burrow is over there,� then the apostrophe denotes possession (and only one rabbit), not a missing letter. Continue reading »

Nov 03

writingI’m too young for World War II, too white and well off to join the native street life, and I’ve never stepped on the back of an Iditarod dog sled, either coming or going. Never lived in a native village in the bush of Alaska or walked ninety miles through the wilderness.

But I know about them.

When my novel required me to be able to present the difficulties, dangers, and human frustrations of the protagonist who did know these things I had to find out what he went through and how he felt and thought and acted in these circumstances.

Books, and doing a portion of each of these, got me through.

I’ve never hunted bear, but I have hunted for sixty years, so hunting the bear was just one step from where I had been. I have seen hundreds of bears while hunting in Alaska, black and brown, but never had the desire to shoot one. You won’t talk to many Alaska bear hunters before you hear about a grizzly that caught and killed a black bear and ate it right there. They also kill and eat smaller brown bears. The grizzly bear is at the top of the food chain until you introduce mankind with a .300 Winchester rifle.

Then, when my protagonist decided to walk ninety miles on a trail along the Chandalar River from Arctic Village to Venetie I fell back on two hikes I have made. One was around and around a municipal track for twenty-four hours for the Walk for Life where I walked fifty-one miles. Another was to hike Resurrection Pass Trail which is either thirty-eight or forty-two miles, depending on which sign you believe, on the longest day of the year-straight through-without camping-in twenty hours. The blisters, dehydration, exhaustion, sour taste of food and water, dullness, and the experience of night travel all come to play in those. Now I’ll admit, forty-two miles isn’t ninety, and one day isn’t four or five days, but you can extrapolate from that and get to the thoughts, feelings, and conditions of someone who did it.

The book shelves in my library/den contain about eighty books on WWII, including Time/Life photo books which depict the photographer’s detail of actions in dreary weather, snow cover, and the weariness of the soldiers. I read six books about the Battle of the Bulge, the Golden Lions Division, and the end of the war in Europe. I also contacted a researcher who sent me details of the POW camps on the Rhine River, and the kind of trees (poplars and willows) that would have been blooming on May 7th, 1945 at the end of the war in Europe.

About fifteen years before I wrote the book I was a passenger in a small plane that landed at Arctic Village. The Chandalar River, the village setting, and the remoteness stayed in my mind after we dropped off a young man who was to meet one of his school teachers and kayak down the river.

There is a giant file cabinet in a writer’s mind that holds things like the smell of the dust on the road into town, the hordes of mosquitoes, the easy laughter and humor of the resident natives, the one store and the squeak of the screen door spring. These mental scenes were added to, cut up, and reassembled into the village life of my protagonist.

Most of the questions from readers come from the native street life and the Iditarod. Did I participate in each of these? No. I didn’t and don’t want to either. But I did watch and follow their actions from my car and on foot. Continue reading »

Oct 30

writingIf you want to work online, you’ve probably run into many philosophies about niche marketing. A niche is a narrowly focused, highly defined subject. When you write for a niche, your writing can be very deep, but it cannot be broad. For instance, sports is not a niche. Tennis is not even a niche. But if you wanted to write about learning to play tennis after the age 50, you have a niche. Another great niche might be how to teach your young child how to play great tennis.

Many writers have the wrong idea about niches. As writers, we tend to go for the scoop. We seek the unusual story and the odd angle no one has ever used before. We writers cross article ideas off the list as soon as we see other people writing about them.

After all, in the ink-on-paper world, the fastest way to get a rejection is to propose an article on a subject that a competitive publication recently wrote about. If you’re writing for a magazine or newspaper, a very unusual, one-of-a-kind story can be an easy sale.

Internet marketing does not work like that.

When you write for online sources, your work can be deep, but it has to be narrow. The Internet has become the medium for specialists. It’s the best place to get information on how to grow roses in the tropics or make your own yogurt or learn about the symptoms of Brugada’s disease.

The risk in focusing so sharply on a specific subject is that it is much easier to miss the mark than to hit it.

A good writer is looking for readers and a good online writer is looking for customers. So online writers need to become marketers in terms of finding their niches.

Most online marketers research niches to find traffic before they embark on projects. The idea is that you don’t want to venture into a niche where there isn’t already at least some conversation and activity going on.

That’s right, online marketers want to find competition in their niches of choice, because competition means there is already interest, buzz, and business in that sector. Continue reading »

Jun 03

quality firstOne of the greatest obstacles many writers face when attempting to start a new project is how to format the article. I know I used to spend a great deal of my preparation and brainstorming time trying to sort out the answer to that very question. Similarly many of the writers that I work with as a writing instructor and consultant were struggling with the same issue. If you are reading this article then probably you have as well.

Writing a short article can be even more challenging because you need to stay focused and organized, however writing a short article really can be very easy if you work with a simple structure. In fact it only involves three steps:

Step One: Write a thesis statement

I know you just had an ugly flashback to freshman composition class and I apologize for springing it on you like that, but really your English teacher did know what he or she was talking about when they insisted you have a thesis sentence for your essays. A thesis is key to all successful essays and articles because it is the heart of your paper. It is simply the main point you are trying to make with your article. As the central or controlling idea, your thesis statement holds the article together. Your thesis statement is a promise to your reader�”I am going to say this”. If you do not have a strong thesis you run the risk of confusing your reader or even losing the reader entirely. Continue reading »

May 04

reading web contentIf you are an article marketer, or you have entertained the possibility of writing articles, then keep reading…

In this article, I define the Six Essential Elements of writing articles that generates traffic and produces sales for your website…

It will all begin to make sense to you when you step into the shoes of your readers… Because once you understand how your readers read your articles, it becomes rather obvious what your articles need to include in order for you to generate interest in your article, and successfully deliver visitors to your website…

Once you understand the “how and why” of writing great articles, you will have the knowledge necessary to help you join the ranks of the article marketing superstars… But if you miss the point of this article, you are instead likely to join the ranks of the people who whine about how Article Marketing a scam…

There Are Six Essential Elements of Successful Article Marketing:

1. Title - Many people suggest that you should put your top keywords at the front of your article title, but I don’t subscribe to that methodology. I do include my target keywords in the title, when I can, but an article that is well-optimized for the search engines is worthless if it does not get published… The #1 goal of your articles’ title is to get the article opened!! You must present a title that is going to get the attention of publishers and readers; you must present a title that is going to compel a person to at least open your article to see if they will want to read it…

2. Opening Paragraph - The title got your article opened, but now you need your reader to read the article… Tell your reader why they should keep reading your article and read it to its conclusion… Any reader who does not reach your website from your article is a “missed opportunity” to sell your stuff… Show people why it will be in their best interest to finish reading your article…

3. The Article Body - The article body must meet the promise of the Article Title and the opening paragraph… The article body must retain the interest of the reader to the last word… The article body should tell a story people want to read, and leave them wanting more… The article body must successfully carry the reader to the articles’ closing paragraph and to your Author’s Resource Box…

4. Your Closing Paragraph - Ideally, when your reader reaches the last paragraph of an article, the reader should be happy to have read the article to its conclusion. This is the first point about your closing paragraph. The second is that the closing paragraph should successfully bridge the reader from the article to the Authors’ Resource Box. After all, the Authors\’ Resource Box is where the writer will get paid for having invested the effort into writing the article. When the reader reads the resource box and takes the action the author asked him or her to take, then the process of writing has the opportunity to offer the writer great rewards.

5. The Authors’ Resource Box - The Authors\’ Resource Box needs to transition the reader from your article to your website, by offering a compelling call-to-action to get the reader to go to your website… Tell who you are, but don’t go overboard… People do not care who you are or what you have done - they only care about what else you can do for them… Jeff Herring wrote a great article that elaborates a bit further on how to construct an effective Resource Box here ( http://ezinearticles.com/?id=3624961 )…

6. Your Landing Page - You should never try to sell your products or services in your Authors’ Resource Box. Instead, you should try to get the reader to your website, where you have an unlimited number of words, videos, pictures and testimonials to tell the real story of your products or services. Few vendors have the ability to sell a product or service in 500 characters, so you should use your Authors’ Resource Box to get the reader to your website, where you will do the real selling…

Tell A Story People Want To Read

Often, the difference between someone who will try to write an article for $5 and the professional writer who understands the value of his or her work can be defined simply… Continue reading »

Mar 24

quality firstNo matter where you go online, you are bound to find someone complaining about the quality of content available online. When we want to find information that answers our questions for us, the last thing we want to do is to land on a MFA (Made For Adsense) website with questionable content. And yet, many of the people who complain about this state of affairs also contribute to the problem.

Believe it or not, you have the ability to become part of the solution, rather than to continue being part of the problem. Keep reading to learn how…

As the people who create the content that the world consumes, through the World Wide Web, we are in a very unique position. We have the power to change the future of the Internet… We have the power to change the world for the better…

We have the power to turn the Internet into something our children and grandchildren could value…

People who do not market goods and services online wonder why the Internet has become a cesspool or irrelevant and badly written content… They wonder why the information they find online is littered with so much junk and garbage… They wonder why marketers are willing to ruin the Internet in a quest to make a few extra dollars…

Google, more than any other website, understands the battle that they must win… They must devise systems that will conquer and destroy the wealth of junk content online… It is a battle that that Google must win, in order to ensure the longevity of its value in the marketplace…

Over the last year, Bing has been eating into Google’s market share, in its effort to capture more eyeballs and more advertising dollars…

The wizards behind the curtain at Google understand that Google needs to change to survive. They know that Bing is winning market share, because Google’s search results are littered with a vast empire of junk content, masquerading as quality content. Information consumers have begun to take notice the heaps of junk in Google’s search results… And they are starting to notice in large numbers… Continue reading »

Jan 13

writingSomeone once said (it may have been me): “There is no dull information, only dull writers.”

We have all had the misfortune of reading very dull texts and sitting through very dull presentations. But were they inherently dull? Or were they made that way because the writer or presenter just didn’t bother to do their homework?

If I asked you to read the first five pages of telephone listings, you would probably expect to die of boredom. However, if I told you that somewhere in those five pages there is a hidden message that could be worth $300,000, the boredom would quickly disappear.

Why? Not because a rather uninspiring task had suddenly turned into a kind of game, although this would help. The real reason is that you would now have a clear interest to do so, and therefore a clear desire to do so.

This is a dramatic — and highly exaggerated — example of what I immodestly call “Yaffe’s Law”. It states:

If you give people what they want first, they are likely to accept anything else you want them to have. If you give them what you want first, chances are they won’t accept anything at all.

By telling you that you could gain $300,000 by reading the telephone listings, I sparked your interest. Put more bluntly, I immediately answered the question that every good writer or presenter should ask themselves: “Why the hell would anyone want to read what I am going to write or listen to what I am going to say?” Or from the audience’s point of view: “What’s in it for me?”

If you can’t answer this question, then you might as well shut down the computer and go back to sleep, because anything you produce will be largely wasted time.

Answering this question is not always easy; in fact, it is often very difficult. But unless you make the effort, you can hardly expect your audience to it for you. Continue reading »

Sep 20

article marketing tipsInternet marketing is actually a very broad topic and that there are a lot of strategies that you can do to improve your site to your clients if you are one of the many webmasters out there, you might also have been using content writing as one of the tools to improve your site. However, to become good at content writing, then there are a few things that you need to take note of in order to create good content for your site.

You need to take note that there are a lot of types of content writing. These include creating press releases, e-books and basically any kind of media that the visitors can read in your site. The thing about these contents is that they  promote your site which ensures that also sustain your business in the end. Since there are a lot of types of content writing, you ought to consider not only one but two or three types of content writing style for your site.

You need to make sure that you write contents that you are comfortable writing about as well as knowledgeable about it. In fact, how would you convince your clients that you are offering them a good deal if your contents are just too shallow?

For this reason, you not only need to be passionate and interested about the topic, you also need to ensure that you  do a little bit of research in order to make great contents and also to sound convincing to your clients.

Another main ingredient that you need to consider is the language of the content. Since the internet allows a of target clients to see your site, you need to make sure that your contents are written in a language that can easily be understood. And the only way for you to do this is to write your contents in English.

However, the other element that you need to look into when it comes to content writing is to make sure that you not only use a good language to write the content but you also need to make sure that the content is free from any grammar errors. For you to do this, there are some program that lets you check your sentence construction. Continue reading »

Aug 25

article syndicationSyndicated articles can be a very powerful promotion tool in the hands of the person who knows how to use them…

This is the reason why article marketing is generally a hot topic of conversation… Unfortunately, not all of the conversation is positive, because the vast majority of people who attempt to utilize article marketing for the promotion of their online business are absolutely clueless as to how to use article marketing to its fullest potential…

As online marketers begin to explore the mechanics of the article marketing, most are confronted with a diverse set of opinions about what will work and what will not…

People will read about the merits of article syndication and the merits of article spinning… People will also read the opinions of those who tend to believe that the whole industry is a sham…

Your Potential Should Not Be Defined By The Failure Of Others

More than anyone else, I think my grandmother had the most influence on my life…

“Ahhhh… That is so sweet…” Ha… You are not going to be thinking that in just a moment…

Since I have been old enough to walk, my dream has always been to own and operate my own business…

My grandmother in her infinite wisdom would ask me what I wanted to do when I grew up, and when I would tell her, she would always respond, “People like us do not own our own businesses… We will always work for other people…”

My grandmother attempted to steal my dreams and to steal my thunder for more than two decades…

But, every time she attempted to diminish my potential, I became more determined to bring my goals to fruition and to prove her wrong…

She died in 1993, forever stealing my chance to rub her nose in my success… LOL

Yes, I have a twisted sense of humor…

But, I actually do have a purpose in sharing this story with you today…

Please do not allow the opinions of the other people keep you from reaching for the stars… Just because other people have failed with article marketing does not mean that you will also fail with article marketing…

As I said at the beginning of this article, syndicated articles can be a very powerful promotion tool in the hands of the person who knows how to use them…

If I had let my grandmother convince me that her version of reality was the only one to believe, then I would not be where I am today…

More so, if I had listened to all the people who had told me that article syndication is just too difficult to be consistently effective, then my online business may have gone the way of the dodo bird, fulfilling my grandmothers dying promise to me…

Since early 2000, people have been telling me that article marketing will never work… I ignored their opinions and pressed on knowing that I was right and they were wrong…

After five years with my wife, she finally acknowledged that I was right about article syndication… For the first time and the last time during my marriage, my wife told me I was right about something… LOL… That was when she sat down and reviewed my books for the previous two years… Only after having done that, my wife looked at me and said, “I guess we can afford for you to quit your job.”

Since March of 2005, my online business has taken good care of my family, without me having a job outside my business… All thanks to my belief in myself, my belief in article syndication, and my unwillingness to let other people define my potential for me…

Article marketing, when done well, has a very real potential of bringing a steady stream of revenue to your online business… But, if you listen to the naysayers and let them influence you away from article marketing or article syndication, then you will never realize its true potential… Continue reading »