May 06

Due to overwhelming pressure from daily requests for link removals due to Google algorithm penalties, I have hard coded our script to apply the nofollow tag to outgoing links on our article pages. A big thank you goes out to Mike at Articlecell.com for his help.

Spam is a continuous problem and we try very hard to weed out articles submitted by less than creditable authors. However, some of these spammy articles do sift through despite our efforts to eradicate them. I apologize for any lame articles that fester on my database. I have a link to report these mistakes in judgment on every article sidebar and look forward to receiving a report on suspect articles from any visitor.

I have tried our best to not use the nofollow attribute, but Google, in its ongoing efforts to try and eliminate shady link aggregating spam and� meaningless articles has cast a broad net over many article directories and media gathering sites. Even well managed, human edited sites such as ours have been targeted(somewhat unjustly) and penalized where it hurts the most…our traffic. Unfortunately, the good well meaning hard working author has been penalized due to the lazy, misguided, greedy link sucking spammers and their money-grabbing, fake seo accomplices.

Is Google winning the battle? I’m not so sure. I can easily find �several article directories that will accept any piece of trash article regardless of whether or not it makes any sense and Google lavishes them with massive traffic and recognition. Am I bitter? Gee….how can you tell? I guess hard work doesn’t apply to article syndication. If the quality of these less than stellar article directories is awarded by Google, then it is my opinion that they are failing in providing the best experience for viewers using their search engine to find credible, informative articles. The user experience for Google visitors is suffering.

I don’t envy Google’s position. As the leader in search engine technology(for now), Google continually tries to update its algorithm to create a better user experience for its visitors. With billions of websites and trillions of bits of information, they obviously have a few issues with some of the less than stellar sites getting undeserved recognition.�

Google had taken to telling site owners to ask article directory owners, like myself, to clean up their mess…and penalized them if they didn’t do it quickly. The site owners, who either were submitting� their own spammy articles, or using someone else to do the spamming for them, somehow felt that it was our responsibility to clean up their mess….for free. Wow…Isn’t ignorance bliss? Well…enough is enough.�

Since our site now is using the nofollow attribute for outgoing links to our articles, there is no further reason for Google to penalize any so-called, suspected, un-natural link activity. To all other good, creditable authors, keep submitting good quality articles and your reward will be guaranteed.

 

Mar 21

As an article directory editor, I have the task of viewing and either accepting or rejecting submitted articles.Throughout the years, I have reviewed hundreds of thousands of articles. I therefore can actually state with some level of credulity, that I am a bit of an expert when it comes to article marketing. I know what article marketers are trying to achieve and how they are trying to get their message across. In this article, I will focus on an issue that dumbfounds me; the outsourcing of article marketing by businesses to third world article writing services.

I can try and explain how pathetic most of these poorly written articles are, but instead, I put together a few snippets from recently deleted articles. Try and read the following three snippets with a straight face. How many grammar errors can you find? Do you understand what the author(I use the term lightly) was trying to say? Do you think English is this persons first language?

1) “By Picking a top quality business you will enjoy reliable and in addition inexpensive equipment refurbish expert services that may essentially enable you to lower your appliances outgoings and therefore allowing you to avoid wasting money.”

2) “Samsung strongly believes that S3 Mini will take pleasure in nearly the very same acceptance as it has obtained with Samsung Galaxy S3. Even though there has been a exceptional improve in the need of smartphones possessing huge screens, there is a big area of people who prefer to have scaled-down phones.”

3) “Throughout the year of 1988 it did start to sell fashionable clothing. And now, this brand is actually, the single most famous brands on the earth. This brand continues to be offering amazingly and interestingly designed products for males, women and children and has become abercrombie and fitch fascinating the criminals to a very high level.” Continue reading »

May 17

writingEveryone is an expert at something.  Whatever product or service you provide in your business is your area of expertise.  Writing articles about what you are an expert at and distributing those articles online through various article submission directories is a valuable marketing strategy called Article Marketing.

How will writing and submitting articles help your business?

Here’s how it works.  You will:

Gain more exposure - When you write an article and submit it to various article directories it will be posted online for anyone to read.  Surfers find your articles when they type related keywords into search engines to find what they’re looking for.

Generate more traffic to your site - You will create a ‘resource box’ that is included at the end of each article you submit.  The resource box is a short bio about you, the author, with a link to your website.  When someone reads your article and wants to find out more about you, they will click thru the article resource box at the end of your article & will be taken to your website.

Build trust - When you provide value to the reader by sharing information on your expertise through your articles, you gain their confidence in you, your products and services.

Grow your list - Make sure you have a ‘call to action’ in your resource box and a sign up form on your site to capture names and email addresses of those who visit.  Offer a free report or a subscription to a newsletter that visitors can sign up for.

Boost business - When you build your market reach, name recognition and credibility, an increase in business is sure to follow.

Remember, no sales pitches.  The directories are looking for content-rich articles of about 400-750 words.  The only place you can promote yourself is within the resource box.

But what do you write about? Continue reading »

May 04

reading web contentIf you are an article marketer, or you have entertained the possibility of writing articles, then keep reading…

In this article, I define the Six Essential Elements of writing articles that generates traffic and produces sales for your website…

It will all begin to make sense to you when you step into the shoes of your readers… Because once you understand how your readers read your articles, it becomes rather obvious what your articles need to include in order for you to generate interest in your article, and successfully deliver visitors to your website…

Once you understand the “how and why” of writing great articles, you will have the knowledge necessary to help you join the ranks of the article marketing superstars… But if you miss the point of this article, you are instead likely to join the ranks of the people who whine about how Article Marketing a scam…

There Are Six Essential Elements of Successful Article Marketing:

1. Title - Many people suggest that you should put your top keywords at the front of your article title, but I don’t subscribe to that methodology. I do include my target keywords in the title, when I can, but an article that is well-optimized for the search engines is worthless if it does not get published… The #1 goal of your articles’ title is to get the article opened!! You must present a title that is going to get the attention of publishers and readers; you must present a title that is going to compel a person to at least open your article to see if they will want to read it…

2. Opening Paragraph - The title got your article opened, but now you need your reader to read the article… Tell your reader why they should keep reading your article and read it to its conclusion… Any reader who does not reach your website from your article is a “missed opportunity” to sell your stuff… Show people why it will be in their best interest to finish reading your article…

3. The Article Body - The article body must meet the promise of the Article Title and the opening paragraph… The article body must retain the interest of the reader to the last word… The article body should tell a story people want to read, and leave them wanting more… The article body must successfully carry the reader to the articles’ closing paragraph and to your Author’s Resource Box…

4. Your Closing Paragraph - Ideally, when your reader reaches the last paragraph of an article, the reader should be happy to have read the article to its conclusion. This is the first point about your closing paragraph. The second is that the closing paragraph should successfully bridge the reader from the article to the Authors’ Resource Box. After all, the Authors\’ Resource Box is where the writer will get paid for having invested the effort into writing the article. When the reader reads the resource box and takes the action the author asked him or her to take, then the process of writing has the opportunity to offer the writer great rewards.

5. The Authors’ Resource Box - The Authors\’ Resource Box needs to transition the reader from your article to your website, by offering a compelling call-to-action to get the reader to go to your website… Tell who you are, but don’t go overboard… People do not care who you are or what you have done - they only care about what else you can do for them… Jeff Herring wrote a great article that elaborates a bit further on how to construct an effective Resource Box here ( http://ezinearticles.com/?id=3624961 )…

6. Your Landing Page - You should never try to sell your products or services in your Authors’ Resource Box. Instead, you should try to get the reader to your website, where you have an unlimited number of words, videos, pictures and testimonials to tell the real story of your products or services. Few vendors have the ability to sell a product or service in 500 characters, so you should use your Authors’ Resource Box to get the reader to your website, where you will do the real selling…

Tell A Story People Want To Read

Often, the difference between someone who will try to write an article for $5 and the professional writer who understands the value of his or her work can be defined simply… Continue reading »

Apr 11

spammers are like robots in George Orwell's 1984There has been an absolute explosion of activity regarding recent new author signups to the ABC Article Directory. Having up to 2000 new authors added on a daily basis is something to be proud of, isn’t it? What article directory owner would be sad to see such a gargantuan interest in their website? Well, I for one, am that owner and I am going to explain why.

It is indeed the primary goal of any website owner to have mass acceptance of their site and receive tons of traffic. It can also be said that the primary goal of any article marketer is to have their articles accepted by high ranking article directories in order to promote their products or services as well as gaining valuable backlinks. However, it is of primary significance that the majority of this mass influx of new authors actually have something of value to add to my article directory.

Unfortunately, the vast majority of these new authors are nothing but clueless spam artists. I have to filter through so many useless articles on a daily basis that its making me dizzy. Thank goodness for some of the software I have to filter through this garbage. It at least makes things manageable. I wonder where these people are coming from and what they think they can accomplish. Submitting bad articles can only give them as well as the article directory that approves them, a bad name. I only accept approximately 10-15% of submitted articles.The good thing about all these terribly written or software generated spun articles is that they are easy to spot. The bad part is that sometimes, I miss the odd one and it gets accepted. Oh well, that’s the life of an article directory editor/owner.

There is a bright side to all this from my perspective and that is that some of these articles are so bad that they actually give me a chuckle every now and then. I am going to share a few of my most recent article submission deletions and give you a taste of odiforous literature at its finest. If you wish, you can probably find similar clippings from other article directories that do not filter their members’ article submissions. Continue reading »

Mar 24

quality firstNo matter where you go online, you are bound to find someone complaining about the quality of content available online. When we want to find information that answers our questions for us, the last thing we want to do is to land on a MFA (Made For Adsense) website with questionable content. And yet, many of the people who complain about this state of affairs also contribute to the problem.

Believe it or not, you have the ability to become part of the solution, rather than to continue being part of the problem. Keep reading to learn how…

As the people who create the content that the world consumes, through the World Wide Web, we are in a very unique position. We have the power to change the future of the Internet… We have the power to change the world for the better…

We have the power to turn the Internet into something our children and grandchildren could value…

People who do not market goods and services online wonder why the Internet has become a cesspool or irrelevant and badly written content… They wonder why the information they find online is littered with so much junk and garbage… They wonder why marketers are willing to ruin the Internet in a quest to make a few extra dollars…

Google, more than any other website, understands the battle that they must win… They must devise systems that will conquer and destroy the wealth of junk content online… It is a battle that that Google must win, in order to ensure the longevity of its value in the marketplace…

Over the last year, Bing has been eating into Google’s market share, in its effort to capture more eyeballs and more advertising dollars…

The wizards behind the curtain at Google understand that Google needs to change to survive. They know that Bing is winning market share, because Google’s search results are littered with a vast empire of junk content, masquerading as quality content. Information consumers have begun to take notice the heaps of junk in Google’s search results… And they are starting to notice in large numbers… Continue reading »

Feb 22

plagiarismContent is King! shout the search engines. That’s what the search engines love. We also love the non-reciprocal links that we get for our websites when our articles are published on other peoples’ sites with our resource boxes dutifully appended below them.

To create a well written article takes time and effort. We have to get everything right: it has to be of relevance to the reader in that subject field; it has to be well researched; all spelling, punctuation and grammar must be correct; it has to be a genuine contribution to that particular area of specialization, and so interesting that the editor will jump at the chance of publishing it. And, oh yes, all the right keywords have to be there, of the right density and in the correct proportions.

The well-crafted article must satisfy both the reader and the bot; both the aesthetics of the eye and the strictures of the code. So those of us who try and be at least a little bit serious about things know that a second draft is always necessary, and then a third. Then it’s best to sleep on it. Even after that, we know that we have to forget about it for a few days until we are able to come back to it again with a freshly critical mind. You prune it and nurture it. You take off the sharp edges and you tighten it up. If necessary you know when you have to tear it up and start over again.

Only after we have got it absolutely right - and then after spending many hours submitting to directories, editors of ezines, article announcement sites and individual webmasters - are we rewarded, perhaps, with those hard-won non-reciprocal inbound live hyperlinks.
But wait. There seems to be a problem. It appears that an increasing number of people are quite happy to simply copy and paste our work onto their own sites without a link back. Or they don’t bother to check if the link is ‘live’.

That would be bad enough. But there are other people who print our articles and then don’t even bother to name the person who wrote it.

But there’s far worse: those people who print our article and then announce to the world that they wrote it themselves! Some of those even have the temerity to add the copyright sign next to their name! Continue reading »

Feb 11

rejectedI constantly receive� queries from disgruntled individuals that feel an urge to request an explanation as to why their masterpiece of heavenly prose was cold-heartedly rejected by me. How stupid of me to fail to see the world changing implications of such a callous act. As a matter of fact, I distinctly recall all of the 500,000 or so rejected articles and the precise reasons why they were rejected.

I do understand that any individual that submits an article in good faith has every reason to expect� my automatic approval. Unfortunately, in the real world of article directory administration, not everyone is working towards a common goal. Far too many so called authors are only in it for themselves and are more than capable of� submitting loads of useless drivel.

In order to maintain a relatively high quality of articles in the article directory database, articles that are somewhat suspect are cut as soon as I notice� any hint of deceptive intent.� Normally, my decision to accept or reject an article is made within a time frame that ranges from� a split second to a maximum of 20 seconds.

If I catch any errors in spelling, title case, grammar, punctuation, word count, plagiarism, advertising, self promotion, embedded links, hard breaks, encoding, PLR, spinning,� duplicate content…to name a few….your article will be rejected! Trying to sneak extra links into the resource box will also get your article axed ( just remembered that one).

Submitting identical articles under a different title will get your article rejected and your account terminated. Creating multiple accounts under different names and email addresses in order to submit multiple copies of the same content will really piss me off and cancel anything and everything that I can find that even remotely has anything to do with you. Continue reading »

Jan 13

writingSomeone once said (it may have been me): “There is no dull information, only dull writers.”

We have all had the misfortune of reading very dull texts and sitting through very dull presentations. But were they inherently dull? Or were they made that way because the writer or presenter just didn’t bother to do their homework?

If I asked you to read the first five pages of telephone listings, you would probably expect to die of boredom. However, if I told you that somewhere in those five pages there is a hidden message that could be worth $300,000, the boredom would quickly disappear.

Why? Not because a rather uninspiring task had suddenly turned into a kind of game, although this would help. The real reason is that you would now have a clear interest to do so, and therefore a clear desire to do so.

This is a dramatic — and highly exaggerated — example of what I immodestly call “Yaffe’s Law”. It states:

If you give people what they want first, they are likely to accept anything else you want them to have. If you give them what you want first, chances are they won’t accept anything at all.

By telling you that you could gain $300,000 by reading the telephone listings, I sparked your interest. Put more bluntly, I immediately answered the question that every good writer or presenter should ask themselves: “Why the hell would anyone want to read what I am going to write or listen to what I am going to say?” Or from the audience’s point of view: “What’s in it for me?”

If you can’t answer this question, then you might as well shut down the computer and go back to sleep, because anything you produce will be largely wasted time.

Answering this question is not always easy; in fact, it is often very difficult. But unless you make the effort, you can hardly expect your audience to it for you. Continue reading »

Sep 05

Link thiefMany authors submit articles to article directories in order to gain pagerank and improve their search engine ranking. Are you aware of the fact that there are multiple top article directories that still continue to happily use your articles and refuse to give you any link credit whatsoever? Unfortunately it is true. Many very high ranking article directories are stealing the one thing that you wanted to get by submitting to their directories in the first place; “backlinks”.

How do these directories get away with this little technique. They use something called “nofollow” link attribute on their site. You see,  nofollow was devised to block search engines from following spam comments in blogs. Spammers used to try and get anchored links for their sites by submitting comments in posts.The use of nofollow would make this practice useless to them. Although the nofollow link tag makes their link useless spammers still continue to spam.

Nofollow is an HTML anchor link attribute used to tell major search engines that a hyperlink should not influence the link target’s ranking in the search engines’ index. It actually tells the search engines “Don’t score this link”. HTML code containing nofollow tag looks like this:

<a href=”http://www.abcarticledirectory.com.com” rel=”nofollow”>ABC Article Directory</a>

Article directories, in my opinion, should not use nofollow attributes on their sites unless they inform their contributing authors that they are using them.To me this is a sign of mistrust of the contributing authors. If an editor reviews all incomming articles before approving them, then there is no valid reason for refusing to validate their allowed links (usually a maximum of 3 links in a resource box). Many authors are being duped into believing that their articles are somehow improving their link love with the major search engines like Google, Yahoo and Bing. Continue reading »