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Your Guide to Universal Works - Good Honest Menswear







     Universal Works, founded by established British designer David Keyte, is a clothing brand that caters for men who care about how they look but don't want to have to try too hard. They specialise in quality garments with a naturally great fit.
In their own words, the brand puts forward "no great vision or message, no target markets, just garments for everyone, clothing to look stylish in because you the wearer makes it so, clothing you want to wear, clothing you will look good in."
Read on to learn why Universal Works is quietly and increasingly causing a stir as a menswear label that stands out in the UK.

Background
David Keyte has a track record of over 20 years in the fashion industry. He began his career at Paul Smith managing one of their stores and later progressed into product development and production management, both for Paul Smith and other leading brands.
He launched Universal Works in 2008, with the aim of designing menswear that is well cut and craftsman-made, not over-designed or mass-produced. The company's simple principle is to offer quality clothes with a good fit, traditional British work wear but with a modern slant.
Their manufacturing setup reflects this - the company works with highly skilled and trusted people in small factories. They make top quality garments rather than churn out the cheap clothing that can so commonly be found on the High Street.
With a background of great British working and outdoor clothes, the label uses natural fabrics and yarns, which often include dead stock fabrics that would otherwise be wasted.

The Universal Works Look
From accessories and functional knitwear to classically cut shirts and jackets, Universal Works menswear combines old-style quality and exclusivity with a modern edge that blends comfort with classy quirk. Rather than offering transient trends, Universal Works focuses on clothes that are designed for a purpose and are built to last.
Commenting on the key elements and themes running through his first collection for AW09, David Keyte explained, "It's a very British look, loosely based on work wear, but only in terms of the honest fabrics and well made solid easy garments. I grew up with a family of workers, carpenters, bakers, and always loved those hard wearing simple clothes. That and a handmade tie my dad had from the fifties and I loved the slightly craft, hand worked feel of it, sort of not perfect but honest and individual, not mass produced."
He added that Universal Works is "a collection for a man who doesn't need to follow fashion... I was always inspired by old guys who seem to always have on too much of their mismatched wardrobe at the same time yet look weirdly stylish."
When asked about whether he has specific types of people in mind when designing, he said, "I could say it's for creative types who work in Soho or the East End, as it is. But mostly I think can my mates wear this? Can they wear this down the pub, to work, hiking in Derbyshire, whatever. I aim to create clothes that are easy to wear yet stylish, comfortable, a good fit and well made."

Conclusion
The growing success of Universal Works continues to prove its vision for British menswear as headed in the right direction. In the future, according to David Keyte, we can also expect more popular collections, the introduction of water proof outerwear and bags, plus their very own store. This is certainly a label for savvy men to watch out for.






Article Source: http://www.abcarticledirectory.com

Justin Groverheight is a clothing retailer and Universal Works enthusiast.


Posted on 2011-03-03, By: *

* Click on the author's name to view their profile and articles!!!


Note: The content of this article solely conveys the opinion of its author.


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