Rich Dad Or Poor Dad

All market leaders have a vision for their niche, their industry. Fred Smith (Federal Express), Tom Monaghan (Domino's Pizza), Michael Dell (Dell Computers), Roy Kroc (McDonald's), Sam Walton (Wal-Mart) - all these have created revolutionary new ideas for their particular industry - and took over their niches as a result.

None of this is really true but they portray these images to the public because they know that if they play into your innate desires to be fabulous and successful beyond measures, that their readership will skyrocket. In short, its all a marketing ploy. The real story of success is that many times even when someone appears to be lucky or especially talented on the surface, they had to work a lot of years paying dues behind the scenes.

Not surprisingly, the entire sales campaign focuses heavily on door number three—re-opening dead stores. The estimated total cost--$37,000 to $55,000. This price range includes the franchise fee of $12,500 (not coincidently the downstroke required), and training, equipment, and opening advertising. The balance may be internally financed short term through Quizno's, who now guarantees the lease and assign it to the new franchisee.

I have had the unfortunate or fortunate experience depending on the angle I look at it of seeing many SEO providers show examples on there site of key terms that do well in Google and look really great to anyone that would review them without SEO experience. But when you dig deeper you'll find that the key terms they are showing as examples drive almost no new visitors to the site and have no competition with other sites trying to rank for this same term, which is what makes the key phrase(s) easy to rank well for and valuable.

In the series by Robert Kiyosaki, several compelling arguments are made for speaking correctly. Even though financial literacy is the focus of the book, the importance of words is discussed as well. Robert eloquently describes words as important tools that unlock doors to life's multiple possibilities.

Again, people are working to find out what to do with their lives. They compare their hero/heroine with their own emotional or analytic response. "What would Jesus do?" is a classic approach to this. This is simply how people think - the technical term is "transference." Those charater traits are the ones people actually trust. What's predictable, what helps them feel secure.

Reading, especially business books, is a must for entrepreneurs. To achieve success in business, one needs to be in the know how, and this can only be achieve through reading relevant books. And like Brain Tracy rightly says rich people have big libraries and poor people have big television, you're going to read a number of books to make success of your business.But since most entrepreneurs have not received a reading list since they were in school, and the very fact that entrepreneurs hardly have time for any other thing other than their business, picking the right book to read can sometime be a difficult decision.This piece may help. Here are top 10 business books that you must read as an entrepreneur.

The process to become an expert might seem intimidating, difficult, and lengthy; but as you can see it doesn't have to be. There are many ways to establish credibility, highlight your skills and knowledge, and present yourself as a reliable source of information in your industry. In the book Rich Dad, Poor Dad, Robert Kiyosaki discusses how one of his goals was to become a best-selling author, not a best-writing author. Notice the difference. He focused on selling his books more than becoming the world's greatest writer, which allowed him to sell more books and establish himself as a dominant force in the personal finance world. So get out there and make it happen! Good luck on your journey to become an expert and stay positive!

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It's what you want to do for others that is the important part. You enjoy reading and you are glad to have a best friend who enjoys reading as well.

Posted on 2013-07-22, By: Alfred Gould *

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Note: The content of this article solely conveys the opinion of its author, Alfred Gould