Everyone needs to be aware of their reputation online, especially certain professions such as a lawyer. Being proactive and protecting your image online should be a part of your internet marketing strategy. It can take some time to build up your online presence but in just an instant all that hard work can be canceled out with a negative review or comment. There are some tips you can follow to manage and defend your online reputation.
Your online reputation starts out with the exposure of pages on the internet that are associated with your name and law firm. So it is important to get as much info out there as possible. Make sure to be listed in all of the places where potential clients are searching for you online. Organically optimizing your website for first page ranking is important. Creating profiles on both free and paid attorney directories such as Findlaw is a great way to get your name out there. Adding a photo and even a video is a great way to better connect with potential clients and will help you separate yourself from the other profiles.
Blogging and social media play a huge role when it comes to managing your online reputation. It gives you a chance to get your message out to the world about who you are and a chance to interact with potential clients.
Blogging is a great way to establish your expertise in your particular area of practice. Stating that you are an expert is one thing but providing people with knowledgeable and helpful content can prove that and builds trust. The more content you create also helps your search engine rankings. Social media sites are also another way to create a network of potential clients and in branding yourself. LinkedIn, Twitter and Facebook are the three social networking sites that you should concentrate on the most. Creating all of these profiles with excellent content is great because they show up on the first page of the search engine for searches associated with your name. All of your blog and profile listings can help push negative listings off of the first page where they are most visible.
It is important to stay on top of things and monitor your reputation daily. Google alerts are pretty handy. Just simply enter your name or law firm and Google Alerts will send email updates with any relevant information. If you do find any negative reviews or feedback it is important to be proactive in dealing with the matter and not just sit back. Most sites if asked still cannot remove the review due to their policy. It is always best to just respond to the claim. Get your voice out there and show people that there is nothing to hide. Respond courteously and try to solve whatever issues are being brought up. This shows that you care and are willing to fix a problem and not run away from it. Itís always nice to have your satisfied clients write a review based on their experiences. It generally works that way when people are content and satisfied they donít always write a review, itís usually someone that is disgruntled. By following some of these tips you can protect your online image and have a voice to combat negative information or misinformation.
Article Source: http://www.abcarticledirectory.com
Law Firm Internet Marketing from NY, USA
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