ABC Article Directory banner displaying blue butterfly logo. Click to go directly to the main Homepage

Know Your Customers Likes and Dislikes with Online Surveys

     Whether you’ve been in business for decades or are just starting out, there are a number of ways to get to know your shoppers. You can send them individual messages asking for feedback, operate a telephone line customers can call to comment on or employ someone to carry out research. All of these will help you get a clearer picture of who your customers are, but odds are that knowledge will come at a high price.

Get Customer Information Directly

There’s no better place to go for information than the proverbial horse’s mouth – which is why more and more businesses are turning to online survey software to do research on their clients. By following a few easy steps, anyone can create an engaging survey that is both easy for respondents to complete and simple for businesses to interpret.

You have control over how the survey is deployed – which means you can ask specific customers why they’re choosing one product range over another, survey clients from a particular region or take a random sample from your entire customer base. And often, because once people start filling in a survey they’re not likely to skip questions, you’re able to get to know your customers a little better by choosing your questions carefully.

Great Options for More Information

When you’re considering a new product rollout or trying to decide between a few new services you might add to your portfolio, the best way to make an informed decision is to ask the people who already use you as a supplier. A well-constructed online survey can give you a great idea what services or products your existing clients are interested in, or getting elsewhere already.

For example, if you’re trying to choose between selling new blue widgets or new orange widgets, you can ask questions designed to determine whether your existing widget customers would like to see blue or orange widgets added to your stock list. You can do this by asking a selection of questions ranging from the standard, dichotomous question, “Would you like to see a wider variety of widgets for sale here?” to a multiple-choice matrix question series offering a variety of widget options that respondents can indicate their interest in by ticking simple boxes. Finally, if you give your existing widget customers the opportunity to fill in an open-ended question at the end of the survey, you might find they overwhelmingly suggest a type of widget that you had never considered.

Online surveys have gained popularity with increased use of the Internet. Online surveys are conducted to find out the characteristics, behaviors, opinions, and awareness of a particular target group. Usually, large companies make use of online surveys to know more about their customers. A major advantage of online surveys is that a large amount of data can be collected within a short time.

Using online surveys to get to know your clients can help you tailor future marketing as well. For example, including a couple of questions regarding how customers would like to receive information about new products and services will give you a good idea which marketing approaches are most likely to attract repeat customers. Targeted marketing saves you wasted time, and money.

Article Source:

Online Customer Satisfaction Survey | Best Online Survey Company | Paid Online Survey Companies

Posted on 2010-09-08, By: *

* Click on the author's name to view their profile and articles!!!

Note: The content of this article solely conveys the opinion of its author.

Animated RSS Symbol for the ABC Article Directory rss category feed ... Get Your Free Accounting Articles Delivered Here!

Facebook Comments

" data-width="470" data-num-posts="10">

Cartoon image of a figure holding a magnifying glass looking for articles in the ABC Article Directory

Still Searching? Last Chance to find what you're looking for with a Google Custom Search!

Custom Search

Or.... You can search this site using our Bing Custom Search!


Did You Like/Dislike This Article? Give It YOUR Rating!

Please Rate this Article

No Ratings Yet. Be The First To Rate This Article

/EDF Publishing. All rights reserved. Script Services by: Sustainable Website Design
Use of our free service is protected by our Privacy Policy and Terms of Service Mobile Version Contact Us |

User published content is licensed under a Creative Commons Attribution-No Derivative Works 3.0 Unported License
Article Directory Toplist
Increase your website traffic with

Valid CSS!


Powered by ABC Article Directory