After so much time, money, and effort has been spent building a perfect website, how terrible would it be for visitors to get lost navigating the content or lose interest somehow! There are many reasons why this could happen, a primary culprit being lack of direction or enticement for visitors to take action – to find information or to buy a product or service. Used strategically, a call-to-action or CTA can help remedy such a problem and get website traffic moving in the desired direction.
Different Types of CTA's
A call-to-action is nothing new in the advertising world either in print or on media, having been used as motivation for viewers to take action for a long time. Now commonly used on websites, they perform the same function to catch a reader’s interest and offer a prompt of where to go next - and it can be done in more than one way.
Because websites are interactive, common call-outs, buttons, stars, and enhanced typeface aren't the only way in which CTA's are used, appearing in various website locations to lead a reader to a desired destination. They are found within body content, as footnotes to articles or blog posts, on a home page – basically anywhere that can offer a prompt for a reader to do something.
Effective Uses of CTA's
On a home page, it is fairly easy to use a CTA since that button or link will usually connect to either some featured content or to the buy or sign-up page. Button placement is important; placement in the upper right-hand corner of a web page is most noticeable; however, these call-outs can be carefully used elsewhere. Don't put too many graphical CTA's on a home page, as it could definitely border on overkill.
Thinking in terms of a prompt rather than an image, graphic, button, or exclamation point, use of CTA's within any website content can be very effective as well. A common alternative to a button prompt is a note at the end of an article asking the reader to do something such as leave a comment, read more information on this topic, order now, or visit the writer’s blog.
It could be as simple as a continue reading link to go to the continuation of an article on another page. This also achieves keeping a website looking compact and tidy rather than appearing like a wall of text. It can also be quite effective to end articles with a call to sign up for a newsletter – and don't forget the Buy Now as well with links going directly to such website locations.
Writing the Call-to-Action
Although there doesn't appear to take much talent to create a button with the phrase “Buy Now!” for a web page, using other types of links does require some thought to accomplish the right statement. In some cases such as informational websites and blogs, a simple directive of ‘Read More,’ ‘Continued’, ‘Visit the Author’s Website’ are good enough – but probably not enough on other pages where the object is to create excitement and a strong desire to purchase or sign up for something. In those cases, links need to be more persuasive, such as stating something like ‘Order Now - Limited Supplies Available!’ at the end of a product page or article.
In essence, whether it is a prompt at the end of text directing a reader to an action or as stand-out graphics trying to create excitement and interest, the main point in any call-to-action is to get the user from one place to another. When properly placed, these action prompts are a great way to make sure readers see what the website offers and get to the point of conversion before leaving without having taken any action. Avoid that by enticing visitors with a block-busting call-to-action!
Article Source: http://www.abcarticledirectory.com
Chris Hunter is an expert in Web Design, Search Engine Marketing, and Reputation Management. To find out more about Austin SEO, go to the main website at: www.webunlimited.com.
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