With so many non professional photographers taking pictures nowadays let's look at a strategy you can use to increase the value of your picture taking and make them stand out above the crowd. By doing this you can increase the perceived value of your pictures and put yourself in a better position to make suggestions to your paying customers. You will also find more satisfaction with your finished products by implementing this idea consistently. The rest of this article will discuss this important strategy of ....
Taking A Picture That Communicates ONE Theme About The Subject
For many of you wondering what we mean by the use of the word "Theme". If we look at Dictionary.com they describe it as follows:
"The subject of a talk, a piece of writing, a person's thoughts, or an exhibition; a topic".
This is the thought process that should be going through your head BEFORE you take the picture. This means your actions will be coming from an organized place and more likely to be tightly focused increasing the probability of a positive outcome. Of course this also means every element associated with the shoot should compliment the central theme.
In fact, another way of looking at this is that you should be able to describe your photo BEFORE you take in a 15 second or less "elevator pitch". Your "elevator pitch" shoud be able to take a person with no knowledge of what you are trying to communicate visually with your picture to at least a basic understanding of the wanted outcome. This outcome should be focused along one central theme that has been previously decided upon. This is one of those crucial success factors that will increase the probability of your final shot looking the way you intended.
Here Are The 4 Action Steps You Need to Implement
Step 1) Decide with your subject beforehand what the theme of the picture will be.
Step 2) Decide what lighting, background effects and props will optimize this idea.
Step 3) Communicate your thoughts with the subject until you agree on a course of action.
Step 4) When taking the shot focus on just this theme until you get it.
Common Implementation Problems
Some of the biggest issues comes with step 1) and it is usually a communication issue.
Solution To #1
The solution is relatively easy to implement but depending on your communication style you might find it rather tedious. It really comes down to being able to communicate with your subject or customer in a clear effective way. This applies even if you are the final subject. The idea is to have you and/or your subject one or more of the following three questions:
Q1) What emotion is to be communicated? (i.e. When people see the final product what should they feel?)
Q2) What concept are you trying to communicate? (i.e. When people see the final product what should they think?)
Q3) What lifestyle situation are you trying to communicate? (i.e When people see the final product what should they relate to it from their own lives?)
The idea is to get clear concise answers to these questions. Again, this applies even if you happen to be the subject/customer yourself. If you can't answer these questions initially then keep at it until you are able to. You will find this extra amount of planning upfront can have a dramatic effect on the final photo product.
Another big issue people have had with implementing this is trying to do everything within one photo.
Solution To #2
One of the easiest ways to get past this is to describe in one concise sentence what your picture is about. If you are able to do this then chances are you have a very tightly themed shot description. If you are not able to do this then keep eliminating non essential elements from your description until it's a focused sentence. You should find that in every iteration that your sentence is becoming more coherent and focused. You want to keep at this until you are able to define one central idea in a legible sounding sentence.
If you get stuck while doing this then just keep in mind what your end goal is. All you are trying to do is describe the central theme of your photo shoot in one concise focused sentence.
In this article we discussed the idea of making sure your pictures have a tightly focused theme. By doing this effectively you will have happier clients which means repeat business and referrals. You will also find your pictures being able to make you more money on stock photography sites. This method is especially effective when you can control all of the creative elements that go into a picture like the background, lighting and props. It will be less effective when you don't have that level of control about what appears in the final shot.
Article Source: http://www.abcarticledirectory.com
Next, now that you have learned a useful tip that can make you more effective as a digital photographer would you like to get access to more information like this? Get more tips like this and your own copy of a FREE guide with ten strategies to make more money with your digital camera by clicking here.
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