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Are You Setting Up Your Spa Team for Success or Failure?

     Essential Steps to Building a High Performance Team!

In the past I have used the Taxi Driver Analogy to illustrate the fact that they leave their home not knowing where they are going to end up and how some people are running their business in the same manner. They show up to work, wonder what they are going to be doing today and react to what comes their way. Are you a taxi driver or are you a leader?

Leaders know where they want to go! They have a clear picture/vision, a plan for their business and their team. Which brings me to the main point of this article: are you heading for success or failure? In most cases, people get hired and they learn about the products and maybe the protocols or rituals, if the spa or salon happens to have some…

What's wrong with this picture? Lack of Business Training, lack of Revenue Generating Focus, lack of Strategic Planning on how to reach clearly defined goals!!

Here are few Essential Tips to Build a High Performance Team!

1. Spa/Salon Structure

The first thing you need to know is that you cannot do everything yourself. You need help! At a minimum, you will need help from a manager, supervisor, or team leader and a well-defined organizational structure. It's essential to have a growth plan that defines the efforts from your management team. As a leader, commit to business education and invest the time and money in someone who will help you grow and build your business. If you don't have an organizational structure, it's time to create one and share it with your team.

Once you have identified the person for your management team, they can help you: • Train • Coach • Manage • Plan • Organize •Grow and more… but ONLY if you set them up for success!

They need training BEFORE they start training others. Only then will you ensure your success!

2. Department Manuals

Some people work way too hard constantly trying to reinvent the wheel rather than documenting what works and having a manual to train and retrain their team. It's like being an actor. You are handed a script for a role in a play. If you want to be in the play, you have to learn the role. If you don't learn the script, they will get someone else. However, here is the thing, when they hire another actor, they don't change the script. The script is still the same, only the person changes. Unfortunately, in many spas I see people changing and the scripts are changing, too…Big mistake!!! It's time to create your scripts. You need a department manual so you can have a successful play!

3. Team Performance Standards

While in NY at the spa show, I was speaking with a husband and wife team who own a very nice spa in New Hampshire. I met them last year and they bought several of the Success Library CDs. They implemented many strategies and are doing very well! Although, Jim was telling me how he is unsatisfied with one of his receptionists. She is great at guest service, but can't sell anything. So I asked him, "Does she have goals"? He said, "Yes"! "Is she getting a bonus for selling over and above her hourly rate"? He said, "Yes!"" Are there consequences for not reaching goals"? He said, "NO!"

So, there you go…You must have team performance standards and consequences if they don't reach performance expectations. Let's go back to our actor example: If the actor is lousy and can't memorize his/her lines, how long do you think he/she will remain on the show? You can't afford to keep anyone who is not meeting performance expectations, as they are costing you business! Every team member in every department must have performance standards and understand the consequences for poor performance.

Copyright (c) 2013 InSPAration Management

Article Source:

Dori Soukup is a recognized spa consultant, expert, speaker, coach and author. Dori is the founder and CEO of InSPAration Management, a business firm that specializes in providing business solutions to spa and salon leaders. The firm offers education via CDs, DVDs, Coaching Memberships, Seminars, and more. To learn more, visit

Posted on 2013-05-16, By: *

* Click on the author's name to view their profile and articles!!!

Note: The content of this article solely conveys the opinion of its author,

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