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Are Job Prospects For Teenagers Being Hurt By The Media?

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Teenagers Feel Misrepresented By The Media According To Survey

The Think Tank, Demos, recently commissioned a survey on the representation of teenagers in the media. Claiming to “shatter misconceptions of disengaged teenagers”, the survey found that more than two thirds of teenagers felt that they were negatively portrayed in the media.

In the survey by Demos, more than 1,000 14-17 years olds from England Northern Ireland took part. Commissioned by the independent research institute, the survey found that approximately 80% of teenagers believed that they were more engaged ‘with social issues than their predecessors’. Highlight the false stereotyping of young people in the media, the Demos survey also found that misrepresentation was having a negative effect on their self-esteem and employment opportunities.

The survey which tested the ‘attitudes and perceptions’ of teenagers, found that the majority of teens felt that they were unfairly represented in the media. Of the 1,000 participants, four out of five felt this way; with 85% saying that this was affecting their chances of getting a job.

Getting both sides of the argument, Demos also analysed six if the UK’s top newspapers. Looking at publications from over the past 10 years, the survey found that the words most commonly associated with teenagers, youth and young people were, ‘binge drinking’, ‘yobs’ and ‘crime’.

Becky Brunskill, 18, Member of the Youth Parliament for Liverpool said, “At the moment, teenagers feel like they're in the minority really. They are always the ones to get bad press […] We need to show businesses and the media that young people are passionate and want to get involved and make a change.”

On the other side of the debate, McKinsey management consultants, an independent consultancy firm, has blamed the high levels of unemployment on a basic lack of skills, rather than jobs. McKinsey said that 27% of employers who have advertised ‘entry-level’ jobs have left them unfilled, as they could not find the ideal candidate. Conversely, Jonathon Birdwell, author of the Demos report said ““Those are absolutely valid points and important factors to consider” continuing to say, “there is this perception that they [teenagers] are negatively portrayed. Those messages have an impact on how they perceive their job opportunities.”

Where To Find Secondary School Vacancies In London?

To find the best secondary school vacancies in London, talk to the experts at Tradewind Recruitment. Helping newly qualified and qualified secondary and supply teachers find rewarding vacancies in London schools, Tradewind can find you the ideal role, whatever it may be.

For help with finding secondary school vacancies in London, register with Tradewind Recruitment today. Go to

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Posted on 2014-04-02, By: *

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