KIA was founded in 1944, opening its first integrated assembly line in 1973 as South Korea’s oldest automobile company it expanded to become the country’s second largest manufacturer. KIA is part of the Hyundai-KIA industrial group one of the world’s leaders in the automotive industry. KIA motors have dealerships in 172 countries with more than 40,000 employees worldwide, they are strategically placed to challenge their Japanese and U.S. Competitors. As Asian car manufacturer’s sales increase throughout all sectors, KIA Motor Corporation is well placed exceeding analytical review.
“Abney Associates analytical reports for the past five years sales and profits indicate that they have more than doubled in the given period to date, revenue in 2012 exceeded 47 trillion South Korean Won giving 10.7 trillion won profit compared to figures in 2009 of 25.5 trillion won revenue and 4.6 trillion profit for the year ending. In a climate of economic unrest it is refreshing to see strong sales figures increasing year on year with 2013 forecast on target to increase last year’s figures by over 4 percent we will be closely monitoring any developments of the company to see an increase in profit ratio,” explained James Carter, Senior Vice President of Mergers and Acquisitions at Abney Associates.
KIA have managed to gain market share by transforming themselves over the last five years, giving their customers industry leading warranty’s and by employing top design talent from European automakers like Audi. They have also been setting trends with their cars and SUVs that are a blend of style, performance and fuel economy.
In the U.S. they have three cars in the top twenty selling cars of 2012 with their Optima sedan, the Sorento CUV and the Soul passenger vehicle, sales have continued to dominate other markets with the K3 sedan topping sales in China and the Sportage ranking high in Europe’s SUV market. With little coverage within Europe and North America up until five years ago KIA have exemplified what good marketing, design and service can deliver.
Abney Associates Senior Research Analyst Mr Chris Ouyong added, “In the first quarter results of this year KIA’s global sales are up 2.7%, with orders been already delivered for the second and third quarters the annual increase will be marginally over 4.5%. It is hard to miss KIA’s aggressive advertising campaigns sponsoring sports events from the Australian Open to FIFA’s Soccer World Cup as well as dozens of professional sports teams around the world. With this growth and brand recognition it is hard to see the company’s share price staying as low as it is right now.”
The Korean car manufacturers share price listed on the KOSPI has been in line with its growth as they expand globally, in the last few months the share holdings succumbed to a drop in value that has been the trend across global markets allowing investors to take advantage of sound undervalued holdings. As the markets recover, KIA is set to surpass expectations with rising sales underway across all regions.
Abney Associates are a Hong Kong based company that provides a range of financial services to individual clients, portfolio companies, corporate investors and entrepreneurs who wish to take unbiased financial advice.
Abney Associates are primarily a team of financial specialists who pride themselves on having a high level of expertise and vast experience for diligently monitoring any positive or negative developments to companies currently listed on exchanges globally, especially those that may affect client investment interests. This is done in order to ensure the financial advice given is factually correct and delivered in an effective way.
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Abney Associates provides a corporate consultation service to our portfolio companies. These services are designed to provide assistance to such start-up an early stage business to help them reach their short-term and long-term goals.
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